Top Earning Unisex Ring Designs for 2025

As fashion evolves in 2025, gender-neutral jewelry is not just a trend—it’s a market shift. With Gen Z and millennial consumers challenging traditional norms, unisex jewelry, especially rings, is seeing explosive growth. Consumers today are shopping for style, identity, and self-expression—not gender labels.

According to a 2024 report by McKinsey, the global market for unisex jewelry grew by 27% year-over-year, with rings being the top-selling product type across both online and offline retail channels. Retailers that adapt to this inclusive trend are experiencing higher repeat purchases, greater customer engagement, and improved brand perception.

Whether you’re launching a unisex jewelry line or expanding your current collection, this guide reveals the top-earning unisex ring designs dominating the market in 2025—and how you can stock them profitably.

1. Signet Rings – The Bold Statement Staple

Why It Sells:

• Genderless by design
• Easy to personalize
• Appeals to both vintage and modern aesthetics

Signet rings are among the most profitable unisex designs today. Traditionally used for initials or family crests, signet rings have evolved into a style canvas for modern buyers—engraved symbols, zodiac signs, minimalist icons, or gemstone inlays.

Retail Insight:
Offer in multiple sizes with matte or brushed finishes. Gold vermeil signets with personalized engravings perform well in both gifting and self-purchase categories.

Recommended Sourcing:
Work with custom jewelry manufacturers in India offering engraving and wax sampling for low-MOQ launches.

2. Chain Link Rings – Streetwear Meets Luxury

Why It Sells:

• Bold, gender-neutral fashion trend
• Popular on Instagram and TikTok
• Pairs well with chain necklaces and bracelets

Chain rings blend edginess with luxury appeal. These designs are often worn solo or stacked with finer bands. They’re especially popular among Gen Z fashionistas and urban wear customers.

Stocking Tip:
Source chunky chain styles in silver and gold vermeil, and create matching sets with bracelets or neck chains. These perform well in capsule drops and festival collections.

3. Geometric Minimalist Rings

Why It Sells:

• Modern, clean design with mass appeal
• Popular with tech and fashion-forward audiences
• Aligns with capsule wardrobes and minimalist fashion

Minimalist rings with triangles, squares, bars, or negative space structures are huge among people. These rings are simple yet expressive and highly versatile.

Best Metals to Stock:
925 silver and black rhodium plating are top choices, followed by brushed gold vermeil.

Retail Strategy:
Bundle with matching earrings or stackable minimalist sets. These perform well in eco-conscious, modern luxury retail stores.

4. Eternity Bands

Why It Sells:

• Stackable, customizable, and meaningful
• Unisex popularity in wedding, anniversary, and daily wear
• Rising trend among same-gender couples and gifting pairs

Moissanite or CZ-studded eternity bands are powerful sellers in the fine and fashion segments. Their continuous loop of stones or textures symbolizes eternity, making them ideal for couples and commitment jewelry.

Sourcing Insight:
Opt for full-round and half-band options in white gold vermeil or silver. Include matte options for customers who prefer subtle designs.

5. Cigar Bands – High-Impact, High-Profit

Why It Sells:

• Thick profile = bold look
• Strong performance in online sales
• Preferred by fashion-forward, gender-fluid shoppers

Cigar bands are wide rings that sit flat on the finger, often plain or lightly textured. They offer an elevated aesthetic that aligns with luxury fashion but are affordable to manufacture and retail.

How to Stock:
Gold vermeil, black rhodium, and brushed silver versions perform best. Add customization options for engraving quotes, names, or coordinates to increase perceived value.

6. Open Band Rings

Why It Sells:

• Adjustable sizing = low return rates
• Works for both gifting and self-purchase
• Great for minimalist and art-inspired collections

These rings feature a small gap in the band or open-loop design, often styled with minimal stones or engraved accents. Their flexibility in fit makes them ideal for unisex collections and reduces SKU complexity for retailers.

Retail Tip:
Market as one-size-fits-most. Offer in pairs or stackable styles to encourage multi-piece purchases.

7. Matte-Finished Statement Rings

Why It Sells:

• Understated luxury
• Preferred by men and minimalists
• High fashion compatibility

Matte textures bring a sophisticated, gender-neutral aesthetic. These statement rings can be thick or mid-width with clean finishes, light engraving, or geometric carving.

Top Performing Finishes:
Matte gold vermeil, satin silver, and oxidized black silver.

Stocking Tip:
Use these as the hero products in your unisex or minimalist collection. They work well for corporate gifting and premium price points.

8. Spinner Rings (Fidget Rings)

Why It Sells:

• Function meets fashion
• Great for stress relief, making them viral products
• Popular among Gen Z, creatives, and students

Spinner rings, or meditation rings, have a rotating outer band that can be turned manually. Originally marketed as stress-relief tools, they’ve become stylish accessories.

Stocking Ideas:
Offer in two-tone metal combinations and subtle textured finishes. These perform exceptionally well on online marketplaces, especially with wellness-focused audiences.

9. Resin & Enamel Accent Rings

Why It Sells:

• Bold color = visual impact
• Trending on TikTok and Etsy
• Suitable for fashion-focused gender-neutral buyers

Bright resin or enamel inlays add a pop of color to classic ring silhouettes. Unisex designs in solid tones like black, cobalt, rust, or emerald green are especially trendy.

Retail Angle:
Position these rings as daily wear or capsule fashion accessories. Bundle with matching enamel pendants or bracelets for coordinated sets.

10. Bar Rings

Why It Sells:

• Clean, architectural aesthetic
• Popular for engraving initials, dates, or coordinates
• Top performer in DTC brands and giftable collections

Bar rings feature a flat bar-like top surface that can be smooth or stone-studded. They’re ideal for personalization—something Gen Z and millennials highly value.

Stocking Insight:
Offer engraving services for initials, names, or special symbols. These rings sell particularly well around Valentine’s Day, anniversaries, and graduation seasons.

Why Unisex Ring Designs Are Retail Gold in 2025

The unisex category brings together the best of both men’s and women’s jewelry trends, eliminating the need for gendered segmentation while maximizing reach. Here’s why these designs deliver outstanding returns for retailers:

• Wider Target Audience: You appeal to all genders with one inventory line.
• Stackable & Collectible: Many designs encourage customers to buy more than one.
• Lower Return Rates: Adjustable and minimalist styles fit a broader customer base.
• Easier Merchandising: Neutral colors and finishes allow for seamless cross-sells.

Retail Strategy: How to Stock and Sell Unisex Rings Profitably

To make the most of this growing trend:

1. Focus on Material Flexibility

Offer both gold vermeil and sterling silver variants to accommodate different price points. Matte, brushed, and satin textures are preferred in unisex categories.

2. Provide Size Range or Adjustable Options

Unisex sizing means broader customer fit. Adjustable rings reduce return rates and simplify inventory.

3. Launch Themed Collections

Create unisex capsule drops like “Modern Icons,” “Everyday Armor,” or “City Essentials.” These work well for branding and social media storytelling.

4. Bundle Smartly

Bundle rings with matching pendants or bracelets to increase average order value. Unisex sets perform well during gifting seasons.

5. Enable Customization

Use custom jewelry manufacturing to offer engraving, stone choice, and metal finish selection. Personalization is a powerful purchase driver.

Conclusion: Stock What Sells, Style What Speaks to All

Unisex rings are no longer niche—they’re essential. These top-selling designs blend inclusivity, modern aesthetics, and functional versatility, making them ideal for today’s conscious, style-forward buyer. Retailers who align with this shift can capture higher-margin sales, broader audiences, and repeat customers.

If you’re ready to expand your collection with high-performing unisex ring styles, Nakassi offers scalable solutions tailored for retailers and private-label brands. As a leading ring manufacturer in India, Nakassi specializes in:

• Gold vermeil and silver unisex designs
• CAD-based customization and engraving
• Low MOQ production for new launches
• Trend-aligned, export-ready collections

Collaborate with Nakassi to build your next best-selling unisex jewelry collection—because style should speak to everyone.