The wedding jewelry market is no longer limited to brides. In 2025, groom jewelry has emerged as a fast-growing category in both retail and wholesale sectors. Modern grooms are investing in accessories that reflect not just tradition, but also personal style, luxury, and individuality. From gold chains to diamond cufflinks, and from pearl necklaces to vermeil bracelets, the options for men are expanding rapidly.
According to recent market insights, India’s jewelry industry is expected to cross USD 100 billion by 2030, with groom jewelry contributing significantly to this growth. The modern groom sees jewelry as more than just a wedding-day accessory—it is a statement of elegance, heritage, and status.
1. The Rise of Groom Jewelry: Why It Cannot Be Ignored
Traditionally, wedding jewelry was associated with brides, while grooms had only a few essentials like rings and watches. However, in 2025, groom jewelry is witnessing a cultural and market-driven shift. There are three major reasons retailers and manufacturers cannot afford to ignore this trend:
- Increased Groom Participation: Today’s grooms are directly involved in choosing their jewelry, from gold necklaces to gemstone malas.
- Rising Wedding Budgets: Families are allocating higher budgets to both bride and groom jewelry, ensuring balance in appearance.
- Market Differentiation: Offering groom jewelry sets gives retailers an edge in an increasingly competitive wedding market.
Retailers who ignore groom jewelry risk missing out on a rapidly expanding, high-value market segment.
2. Gold Chains – Timeless Groom Essentials
Gold chains remain the most popular groom jewelry item. Whether it’s a simple 22K chain or a heavy wedding necklace for grooms, gold continues to symbolize wealth, status, and tradition.
- Popular Styles in 2025: Flat curb chains, rope chains, and layered gold necklaces.
- Metal Options: Along with 22K gold, demand for 9K and 14K gold chains is rising due to affordability.
- Wholesale Potential: Retailers are increasingly stocking customizable groom chain sets, offering engraving or gemstone embellishments.
As a gold jewelry manufacturer, ensuring quality and trend-driven designs is essential for capturing this booming segment.
3. Diamond Jewelry for Grooms – Beyond Rings
Diamond jewelry is no longer just for brides. Grooms are embracing diamond cufflinks, rings, tie pins, and bracelets. The growing acceptance of men’s luxury jewelry has driven demand for both natural and lab-grown diamonds, offering flexibility in pricing.
- Cufflinks: Diamond cufflinks paired with sherwanis or tuxedos are becoming wedding staples.
- Rings: Signet rings and wedding bands with diamond inlays are increasingly popular.
- Bracelets: Minimalist diamond-studded bracelets are trending among younger grooms.
As a diamond jewelry supplier, offering both mined and lab-grown options ensures accessibility for different market tiers.
4. Pearls – Classic Meets Contemporary
Pearls are making a strong comeback in 2025 as part of men’s jewelry trends. Once reserved for royals and kings, pearl malas and pearl-studded brooches are now fashionable for modern grooms.
- Why Pearls for Grooms? They bring elegance and sophistication while complementing both traditional and western outfits.
- Pearl + Gold/Vermeil Fusion: Combining pearls with gold plating or vermeil enhances luxury appeal.
- Wholesale Edge: Offering pearl-based groom jewelry sets can help retailers target niche luxury buyers.
Retailers should not underestimate the pearl jewelry revival in men’s wedding fashion.
5. Vermeil & Silver Jewelry – Affordable Luxury
Not all grooms want heavy gold jewelry. Many prefer vermeil (gold-plated sterling silver) or silver jewelry for a modern and minimalist appeal.
- Why Vermeil? It offers the look and feel of real gold at a fraction of the price, making it a favorite among young grooms.
- Silver & Brass Options: Affordable metals like silver and brass with plating options are attracting wider markets.
- Wholesale Advantage: Retailers can stock a mix of gold, silver, and vermeil to meet diverse customer preferences.
For a groom jewelry manufacturer, introducing versatile plating and metal options ensures broader customer reach.
6. Personalized Groom Jewelry
In 2025, personalization remains a dominant trend across the jewelry industry. Grooms are opting for:
- Engraved rings with initials or wedding dates.
- Customized gemstone malas to reflect family heritage.
- Unique cufflinks that symbolize identity and personality.
Personalized groom jewelry offers high-profit margins and builds long-term customer loyalty.
7. Groom Jewelry Gift Sets – A Repeat Sales Opportunity
Retailers are finding success with bundled groom jewelry sets, including chains, rings, and cufflinks packaged together. These sets:
- Increase average order value.
- Encourage repeat sales as gifts for anniversaries or festivals.
- Offer convenience for families shopping for complete wedding solutions.
This packaging trend is expected to rise significantly in 2025.
8. Cultural Heritage Meets Modern Design
From Hindu kings’ gemstone malas to contemporary diamond bracelets, groom jewelry reflects a fusion of heritage and modern aesthetics. Temple-inspired jewelry, gold malas, and pearl necklaces are being redesigned to meet global fashion sensibilities.
Retailers can highlight the cultural significance of groom jewelry while offering modern twists, ensuring they appeal to both tradition-focused and fashion-conscious grooms.
9. The Future of Groom Jewelry in India and Beyond
The global shift toward gender-fluid fashion and inclusive jewelry trends is accelerating the demand for groom jewelry. In India, groom jewelry is projected to grow by 20–25% annually through 2025, making it one of the most lucrative categories for wholesalers and retailers.
Internationally, markets like the USA, UK, and Australia are also witnessing rising interest in men’s wedding jewelry, particularly in the Indian diaspora.
Conclusion: Groom Jewelry – A Market Retailers Cannot Miss
As wedding trends evolve, groom jewelry in 2025 is no longer optional—it’s essential. From timeless gold chains and sophisticated diamond cufflinks to elegant pearls and versatile vermeil, men’s wedding jewelry has become a booming category with massive wholesale opportunities.
Retailers and manufacturers who invest in groom jewelry today will not only capture a growing market but also build brand loyalty for years to come.
At Nakassi, we specialize as a trusted groom jewelry manufacturer, offering custom designs in gold, silver, brass, diamonds, pearls, and vermeil plating. Whether it’s a wedding jewelry set for men or personalized accessories, our collections are crafted with precision to meet global demand.
Connect with Nakassi today to explore high-quality groom jewelry manufacturing for your retail or wholesale business.

Brijesh brings a decade of experience in SEO and a deep love for jewelry to his writing. He excels at creating content that shines both on the page and in search engines, ensuring every story about gems and craftsmanship reaches the right audience.